SEMrush Review - SEO Keyword Research Tool 2021

SEMrush Review - SEO Keyword Research Tool 2021

Visit Site: SEMrush

Hey, guys. So I'm going to start by saying something super obvious here. If you have a website or a blogged or channel, whatever it is, what's the one thing we all want? More visitors, right? I did warn you would be obvious.

So whatever your business is, if you have an online presence, you can't do anything without traffic. And this is probably the thing I get asked the most, not just from social media and people reaching out by email, but other business owners in real life who want to try and have some success online. How do I get more visitors or more views? That's why I wanted to take some time to share a Tool I love called SEMrush. You can sign up for free trial and then open it up so you can follow along with what I'll be showing you as we go through it.

Now, if you haven't heard of SEMrush, this is a tool that is like a one stop shop for getting more traffic. It's got a ton of different SEO tools and it can help you analyze your own website and all your competitors so you can see how to climb up the rankings. But it can also be used to help you work out what kind of content people are looking for, what they're searching for, how you can get in front of them. Because that's the whole aim, right? If people don't see you, you can't show them that you have value or a good offer for them or a great content or whatever it is.

So I'm going to give you a walk through here today of some of the things that SEMrush conduce Oh, and how it helps with traffic by showing you how to improve your SEO. But price wise, it does cost more. And I think that's probably the Onley thing that makes people debate whether or not to get it. So we really want to see today if it's worth the cost of just under $100 per month. Now. I started using SEMrush around eight years ago when I was trying to find a better way to do keyword research, and that's probably still the main reason why I open it up to this day. Okay, so let's open it up and I'll show you what it can do. The first thing we're gonna quickly look at is auditing a website. This is a simple way to improve your seo rankings by just fixing any obvious problems or making tweaks to the pages that you already have. Now, you can do this for any website, but you're probably going to start by looking at your own so you could go here and set up a project. 

This means you don't have to keep repeating this step every time you want to check your site and so you can keep track of what changes over time. Because, SEMrush is just going to show you what you need to do to improve. You have to go make those changes yourself, whether that's creating content or fixing errors or creating back links. And once you do that, you'll see that SEMrush did help, and ultimately that you're getting more traffic.

So having your domain is a project lets you do that. You'll probably want projects for your main competitors to, so you could just keep an eye on what they're doing like if they have pages that are getting a lot of traffic or new stuff, they're publishing and so on. I'll just be using this site right now as an example, SEO up here, you can see the site health.

That's basically telling you what the big obvious things are that you need to work on. And that could be certain errors or duplications. Or just making sure that all these search engines are able to crawl your site and using that information to give you a ranking in the world of SEO. Unlike the real world, you do want everyone to be able to crawl all over you and SEMrush will look at each page of your site and give you a bunch of suggestions for how you can improve the SEO. That could be simple stuff, like making an article or a Blog little longer. Or it might tell you domains where you should try and get back links. You can go compare yourself with your competitors and how both of you are ranking what your best keywords are and so on.

But I'm gonna move on now to the main thing I like to use SEMrush for, and that's keyword research. I'm planning on doing a lot more detailed. Look at some of the other tools and uses of SEMrush.  Let's look at my favorite SEMrush tool called keyword magic.  Now, if SEMrush was entirely just this one tool, I'd still pay the same price for it because it's that helpful. And the reason I say that is I think there used to be a time where you could almost sit down with a piece of paper and come up with some clever ideas of niches. The target or interesting keywords you might you know, have been able to get ranked.

But unfortunately, those days are pretty much over, So the only way you have any chance of ranking on keywords is if you find long tail keywords that you can compete on just in case you don't know long tail just means multiple words together. If you search dog training, that's a short tail keyword. Now, this long tail versus short tail keywords saying, is really important because established websites are going to be ranked highly on most of these short tail keywords in their niche. And even if a new product or idea appears in that niche with new keywords around it, if you both produce content about it, they will quickly get ranked higher than you on the new short tail keywords simply because their whole site has a stronger ranking and better back links and so on. So you've got to be smart, and you've got to find long tail keywords that you can really deliver on by giving the people who search exactly what they're searching for. If you do that over and over, that's how you make it work and build up your credibility and grow your audience and climb the rankings.

All right, so let's look at an examples. You can see what results you get and what all the data means. So you need new content and you want to target something you can rank on. You pick something I want to talk about. Let's say calendar app now you know you're probably never going to compete on calendar. App is a keyword.

So let's see what else we confined. Now you have all the keyword results here, and you can filter them quickly with these tabs. So broad matches, very general. And I think you're better off using phrase match so you keep your keywords close to what you intended. Exact match here will obviously narrow it down Mawr and related is narrower again. Okay, so you can check how the amount of results changes as we go through tabs. But there's a lot to work with here. So this column down the left is also super helpful because it gives me a bunch of suggestions for longer tail keyword groups for me to look at, so I can quickly see if there's anything useful or interesting that jumps out at me. So what are we looking for here? Well, the main thing is these two columns. This one volume shows the amount of searches per month and this one here, KD percentage gives you a percentage of how difficult it will be to get in the top 20 results on Google Organic search 1% would be super easy and 99% is basically don't even bother trying. So we want this KD percentage to be a slow as possible. So I like to look for things around 20 to 30% or less again, if possible.

Now, that means that the search volume is probably gonna be lower too. But that's okay. What's great about this tool is that it allows you to find ah lot of these easy targets and to start ranking them. And then the more you do that, the better your site becomes, the more traffic you get and if you like, you'll be able to go after more difficult, more popular keywords as time goes on. This is because when you start getting traffic, Google gets more information about your site and your internal links, and how long people stay on a page and so on. This means I can see your site is useful and trustworthy, and so it becomes more credible and gets pushed up in the rankings. And at the end of the day, that's why SEMrush worth the money because even though there are free tools out there or cheap ish ones that give you some keyword results. They don't show you all these amazing low competition keywords with the same quality of data. If you can't find keywords that you can rank on, then you're just wasting your time spending your wheels, creating content that will never be seen. Or it will take forever for your site to grow.

So, as I said, this keyword magic tool is why I love SEMrush, because at the end of the day, it's what made me able to get my sights ranking and monetized much sooner than would have been possible with the free or lower cost alternatives The an Crease in Traffic more than pays for the cost of it every month. It's also important to remember that this isn't just a one off job. You can't just find one good keyword and put out a few pieces of content, and that's it. No, this is going to be an ongoing process. You want to be constantly looking for new keywords to target so you can keep growing and ultimately increasing the amount of traffic to your site. 

Now who do I recommend SEMrush for well, basically anyone who has a site or a channel that needs more traffic or for anyone who is doing their own SEO and wants a tool to help them make the best decisions for creating content that will be the easiest to rank. Like many others, I'm sure I initially held back on using SEMrush because of the cost, but I tried using some of the cheaper and even free tools out there found some success, but it felt more like luck and often wasted time trying to rank on something that took too long or that just didn't bring me enough traffic when I even got it ranking. So with SEMrush, I found that the data provides is much more reliable, consistent, trustworthy. And as a result, I've been able to see faster rankings in Google. And I got reliable traffic off the back of that which has more than paid for the cost of using this many times over.

Because let's say you find 50 keywords that have really low competition, and as a result, they Onley have, let's say, 40 searches a month. But when you put that together that's potentially 2000 people as traffic to your site every month. And that's not even taking into account all the other SEO improvements. SEMrush can help you make. Also, it'll save you a ton of time to once you have all your regular projects and searches and competitors saved, 

so you can quickly see what's happening. So there's a link, that will let you sign up for a free trial if you haven't done so already, and I really recommend that you give it a go. I found it extremely helpful over the years, particularly for helping to improve my site, but mainly as an absolute beast when it comes to working out what content I can create that will actually find an audience and bring me great traffic.

Visit Site: SEMrush